PURPOSE & BENEFITSPURPOSE & BENEFITS
What The Enough Project will do for users and why it matters to build it
Transformation Journeys
How The Enough Project helps each persona transform their relationship with consumption and find what's truly "enough"
Alex, The Overwhelmed Professional
Problem Solved
Breaking the work-consumption cycle that leaves no time for life
Tangible Benefits
- Practical 4-day workweek implementation strategies
- Digital minimalism tools to reclaim 10+ hours weekly
- Debt reduction approaches that don't require asceticism
Transformation
FROM
Stressed & Time-Poor
TO
Intentional & Time-Rich
Jordan, The Disillusioned Digital Native
Problem Solved
The attention fragmentation and comparison trap of social media
Tangible Benefits
- Alternative career-building strategies that don't require personal branding
- Tools to rebuild focus and deep work capacity
- Non-digital ways to find meaning and connection
Transformation
FROM
Digitally Scattered
TO
Intentionally Focused
Universal User Benefits
Core benefits that all users receive, regardless of their specific persona
Liberation from Consumption Pressure
- Freedom from the endless cycle of wanting → buying → dissatisfaction → wanting more
- Breaking free from targeted advertising and manipulation
- Psychological relief from status anxiety and keeping up with others
Practical Alternative Pathways
- Concrete, actionable alternatives to mainstream consumer culture
- Real-world examples of people living with "enough"
- Ready-to-implement tools and resources
Connection to Like-Minded Community
- Finding others who share similar values
- Social reinforcement for countercultural choices
- Shared experiences and mutual support
Philosophical Framework
- A coherent way to think about "enough" in various life domains
- Language to articulate discontent with consumer culture
- Ethical foundation for life choices