PURPOSE & BENEFITSPURPOSE & BENEFITS

What The Enough Project will do for users and why it matters to build it

Transformation Journeys

How The Enough Project helps each persona transform their relationship with consumption and find what's truly "enough"

Alex

Alex, The Overwhelmed Professional

Problem Solved

Breaking the work-consumption cycle that leaves no time for life

Tangible Benefits

  • Practical 4-day workweek implementation strategies
  • Digital minimalism tools to reclaim 10+ hours weekly
  • Debt reduction approaches that don't require asceticism

Transformation

FROM
Stressed & Time-Poor
TO
Intentional & Time-Rich
Jordan

Jordan, The Disillusioned Digital Native

Problem Solved

The attention fragmentation and comparison trap of social media

Tangible Benefits

  • Alternative career-building strategies that don't require personal branding
  • Tools to rebuild focus and deep work capacity
  • Non-digital ways to find meaning and connection

Transformation

FROM
Digitally Scattered
TO
Intentionally Focused

Universal User Benefits

Core benefits that all users receive, regardless of their specific persona

Liberation from Consumption Pressure

  • Freedom from the endless cycle of wanting → buying → dissatisfaction → wanting more
  • Breaking free from targeted advertising and manipulation
  • Psychological relief from status anxiety and keeping up with others

Practical Alternative Pathways

  • Concrete, actionable alternatives to mainstream consumer culture
  • Real-world examples of people living with "enough"
  • Ready-to-implement tools and resources

Connection to Like-Minded Community

  • Finding others who share similar values
  • Social reinforcement for countercultural choices
  • Shared experiences and mutual support

Philosophical Framework

  • A coherent way to think about "enough" in various life domains
  • Language to articulate discontent with consumer culture
  • Ethical foundation for life choices