WHO IS THIS FOR?WHO IS THIS FOR?
Not everyone is ready to take the red pill. These personas represent the people who will most resonate with The Enough Project — and those who won't. Which one are you?
Alex, 32
Marketing Manager
Income$85,000
LocationUrban Area
Pain Points
- Works 50+ hours weekly in a high-stress environment
- Constantly connected to devices (100+ notifications daily)
- Feels trapped in a cycle of work and consumption
- Has accumulated debt buying things that haven't delivered promised happiness
- Experiences Sunday night anxiety about the workweek
Motivations
- Seeking work-life balance without sacrificing career
- Interested in 4-day workweek and digital minimalism
- Wants freedom from debt and consumption pressure
- Drawn to Fight Club/Matrix references that question conventional success
"I make good money but never seem to have enough time or peace of mind. Something feels fundamentally wrong with this lifestyle."
Jordan, 26
Freelance Designer
Income$42,000 (variable)
LocationMedium-sized City
Pain Points
- Spends 6+ hours daily on social media (professionally and personally)
- Experiences FOMO and comparison anxiety
- Feels trapped in a hustle culture mindset
- Struggling with attention span and deep work
- Questions if constant connectivity is worth the mental health cost
Motivations
- Looking for alternative ways to build career without constant self-promotion
- Interested in digital minimalism techniques
- Wants more authentic connections
- Drawn to countercultural takes on technology
"I've built my entire career online, but I'm starting to wonder if my relationship with technology is healthy."
Taylor, 38
Teacher
Income$58,000
LocationSuburban Area
Pain Points
- Concerned about raising children in consumer culture
- Struggling with household clutter and shopping habits
- Feels pressured to provide endless activities and products for kids
- Worried about children's screen time and attention spans
- Tired of the constant cycle of buying, organizing, and discarding
Motivations
- Seeking examples of families living with less
- Interested in creating meaningful experiences rather than accumulating things
- Wants to teach children values beyond consumption
- Looking for practical alternatives to mainstream parenting pressures
"I don't want my kids to grow up thinking happiness comes from Amazon packages."
Riley, 45
Mid-career Professional
Income$110,000
LocationAnywhere (Geographic Flexibility)
Pain Points
- Achieved conventional success but feels empty
- Has accumulated possessions but questions their value
- Experiencing midlife reassessment of priorities
- Interested in downshifting but fears the unknown
- Wonders if there's a different path than continuing to climb the ladder
Motivations
- Exploring alternative definitions of success
- Interested in stories of people who chose meaning over money
- Drawn to sabbaticals, career breaks, or alternative work arrangements
- Looking for community of like-minded individuals
"I've checked all the boxes society told me would make me happy, but I'm still searching for something more meaningful."